Strong Growth for Aramith in China
Leading brand in over 80 countries, ARAMITH deploys an international strategy to provide a full range of high quality ball sets. With a “top quality only” strategy, Aramith was able during 2015 to further increase its market shares across the world including in China, and this in all niches like Chinese pool, US pool and snooker. Committed to continuous innovation, the ARAMITH brand offers a new high-tech resin to meet the most demanding players and amateurs alike.
Yves Bilquin, commercial director, says: “Whether in America or Europe, professional players want to play pool with the best equipment: balls with optimal accuracy, while billiard centers want balls with the longest play time and that do not wear the table cloth. Asia is no exception. Also known as the Belgian Billiard Balls, the ARAMITH ball sets meet strong demand for quality especially from China, where excellent players know what brings them most success”.
To face this Chinese growth and support its market presence, ARAMITH increased its production capacity and storage, with an additional building planned in 2016.
Aramith will again make its appearance at 10th China Guangzhou International Billiards Exhibition during March 9-11, 2016. Meet us at our stand(T016) and be progress together.